1st
cruelty-free veg fashion show
UDESC
will be taking part in the World Vegetarian Congress
The
Fashion School of Santa Catarina State University will showcase Sao
Paulo producers in the 1st Cruelty-free Veg Fashion Show.
Fashion
with a conscience, the new chic trend in the fashion world, has arrived
in Florianopolis.
The creators of this new campaign, Danielle Ferraz and Priscila
Leite, recently visited Florianopolis to seal a partnership with the
University Fashion School to promote the first cruelty-free Veg Fashion
show. The
show will take place in November 2004 during the World Vegetarian
Congress at Costao do Santinho. "The concept of chic
needs
a re-think," says Danielle, "It doesn't mean wearing a real
fur coat - it means being a caring consumer, sharing the earth's
resources and not using animal skins".
Danielle
Ferraz is a professor at SENAC in Sao Paulo, as well as a journalist and
fashion consultant, while Priscila Leite is a partner of Zoe Assessoria
e Eventos. During their visit they presented the coordinators of the
UDESC Fashion School with the concept of the Veg Fashion Show and an
outline of the setting and the catwalk.
The
show will take place on November 13 and 14.
The first day will feature designers already working with
cruelty-free and socially responsible fashion. Among the guests will be
Caio Von Vogt, who has developed a jute fibre with natural pigments. On
the second day, UDESC undergraduate students will present their
collections.
All "looks" will be in accordance with a concept of fashion
which promotes the wellbeing of people and animals as well as
conservation of natural resources - a concept which includes clothing
made from natural fibres and recycled materials and without the use of
leather, fur or other animal products.
The
Veg Fashion show was devised by Zoe Assessoria e Eventos and Danielle
Ferraz Jornalismo e Producoes at the invitation of Marly Winckler,
President of the Brazilian Vegetarian Society - SVB (Sociedade
Vegetariana Brasileira).
SVB has its headquarters in Florianopolis and is organizing the
36th World Vegetarian Congress, together with the
International Vegetarian Union. The congress will take place in November
2004 at Costao do Santinho Spa and Resort. The fashion show is one of
the many attractions of this major event.
"Fashion
with a conscience - the new chic" is already hitting the headlines
in the Brazilian media. The January issue of
MTV magazine published a fashion article on this theme, featuring
creations by designers and labels associated with the aims of the
campaign.
For more information:
Danielle Ferraz Jornalismo e Producoes: (11) 5548-4011
Zoe Assessoria e Eventos: (11) 3045-3083
Caio Von Vogt: (11) 3743-2612
Sociedade Vegetariana Brasileira: www.svb.org.br
International
Vegetarian Union: www.ivu.org
Text and media advisory:
Agente Independente Escritorio de Comunicacao
Alessandra Nahra
(48) 9107-1345
(48) 283-2578
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